Jenna Henderson

Principal Consultant, Marketing Intelligence

MBA, Wharton School; Certified Marketing Analyst (CMA)

15+ years experience

Jenna Henderson is a Principal Consultant at Stratagem Analytics, bringing 15 years of unparalleled expertise in marketing intelligence and competitive analysis. She holds an MBA from the Wharton School, with a concentration in Marketing and Business Analytics, and a Bachelor's degree in Economics from the University of California, Berkeley. Jenna’s professional philosophy centers on demystifying market complexities, transforming raw data into clear, strategic pathways for businesses. She believes that true expert insight comes from not just understanding the 'what' but also the 'why' and 'what's next.' At Stratagem Analytics, she spearheads initiatives that delve deep into consumer behavior, market dynamics, and technological disruptions. Her work is renowned for its rigor and practical application, helping numerous Fortune 500 companies anticipate and capitalize on future market opportunities. Readers can expect her articles to provide data-driven perspectives, actionable frameworks, and forward-thinking analyses that empower them to make informed marketing decisions and stay ahead of the curve

Articles by Jenna Henderson

Expert Insights

Consulting: 5 Strategies for 2026 ROI

Independent consulting offers unparalleled freedom and specialized expertise, yet both consultants and the businesses that hire them frequently stumble over basic principles of engagement and…

Jenna Henderson · · 9 min read
Expert Insights

Marketing Consulting: 15% KPI Growth by 2026

There’s a staggering amount of misinformation circulating about what truly constitutes successful consulting engagements in marketing, often leading businesses down expensive, unproductive paths. Many companies…

Jenna Henderson · · 8 min read
Expert Insights

Consultants: Ditch Certs for 2026 Growth

There’s a staggering amount of misinformation out there regarding how consultants can genuinely thrive, particularly when it comes to fostering professional development and successful client…

Jenna Henderson · · 8 min read